An Overview of the Pittsburgh Steelers’ Collaborations in Eyewear, Sneakers, and Other Athletic Apparel

The Pittsburgh Steelers are one of the oldest franchises in the NFL and certainly one of the most successful. The Steelers were the first team to win four Super Bowls and the only team to win back-to-back Super Bowls. They have made a lasting impact on the world of football and experienced branding and marketing success. This includes numerous brand sponsorships, collaborations, and naming rights. They continue to team up with eyewear, sneaker, and athletic wear brands.

Pittsburgh Steelers and Parx Casino

The Pittsburgh Steelers and Parx Casino have a multi-year partnership. Greenwood Gaming struck all alliances with the Steelers to make Parx Interactive the franchise’s online casino partner. Fans can enjoy the Parx Interactive platform and the opportunity to compete for unique Steelers prizes and experiences. At the Parx sports betting casino, fans of football can place their bets on football games.

Oakley sunglasses

Oakley is a brand that focuses on sports and outdoor performance eyewear. In September 2023, the NFL struck a seven-year partnership extension with the brand to continue as its official eyewear provider.

Oakley Holbrook frames are lightweight and offer impact protection and timeless design. Oakley will continue its legacy as a trusted on-field partner and will keep equipping NFL teams with pro shields and eyewear. The eyewear is particularly beneficial for sport due to the Prizm Lens technology that enhances light transmission and visibility.

Oakley has collaborated with the Steelers for some special-edition eyewear. The Pittsburgh Steelers’ Holbrook sunglasses have a small official team logo on the lenses and the matt black frame fades to gold. The sunglasses offer 100% UV protection.

Nike Footwear

Nike also has an extended partnership with the NFL. It entitles the brand to provide all 32 teams with exclusive uniforms and sideline apparel. It also has permission to produce official merchandise for the franchises.

Nike released the Nike Pegasus 41 NFL Pittsburgh Steelers running shoes to celebrate the start of the NFL season. Fans can purchase the Nike Pegasus 41 NFL Collection through Nike, and online and offline retailers. The running shoes feature the team colors of gold and black with the white Nike stripe. They have dual Air Zoom units and a foam midsole. There are also Nike off-court slides in gold and black with the official team logo.

Reebok Sneakers

Reebok has a long-standing history of collaborating with the Pittsburgh Steelers, and in September 2024, this tradition was elevated through a partnership with Steelers quarterback Justin Fields. Together, they launched a special shoe collection designed to support the Justin Fields Foundation.

The collection features three distinct models: a training shoe, a running shoe, and a kid’s shoe, catering to a wide audience. Each pair is adorned with a striking red, grey, black, and white color scheme, inspired by Fields’ alma mater, Ohio State University. This collaborative initiative blends sports, philanthropy, and style, reflecting Reebok’s commitment to innovation and community impact.

The Xano X4 is a new design in the Nano series of training shoes. It is one of the most lightweight, breathable models. The FloatZig 1 running shoe features FloatRide Energy Foam. The Zig Dynamic 2 is made for kids.

Justin’s name doesn’t appear anywhere on the sneakers. On the left insole is the name of his foundation and on the right insole there is the text ‘Everyone’s Playing Field.’

Reebok has also produced many Steelers jerseys for players like Ben Roethlisberger, Troy Polamalu, and James Harrison. It has also produced sweaters and caps.

Abercrombie & Fitch apparel

Abercrombie & Fitch’s fall campaign features Steelers’ linebacker TJ Watts in a licensed graphic tee. The collection also features sweatshirts, hoodies, hats, and outerwear. A crew sweatshirt features the brand’s proprietary fleece fabric and team graphic detailing on the sleeves and chest.

The Pittsburgh Steelers ranking in the NFL 2024 is high. It’s the most popular sports team in Pittsburgh and is currently leading the AFC North. If it wins against the Ravens in two weeks, it can clinch the AFC North title. Fans feel excited about the team’s prospects as they are performing well in the NFL’s current season.